Pro-Cure Liquid Egg Cure
MSRP: $8.99
The new Pro-Cure Liquid Egg Cure is virtually foolproof, as all you need to do is split larger skeins in half, or cut into fish-size clusters and then let them soak in brine for 4- to 8 hours. Drain, then set out to let dry. Guide-tested extensively on salmon and steelhead, the cures are available in Redd Hot, Orange Glow and Hot Pink.
Yakima Bait Vibric SST
MSRP: $4.40
The new Vibric SST isn’t just a Vibric Rooster Tail without the hackle tail, it’s an entirely new spinner, designed with a larger blade that creates more resistance and can be fished slower than comparable shaft-through-blade spinners. The larger blade creates a bigger profile that’s effective in catching trophy trout, steelhead and most varieties of salmon. It also adds weight for longer casts. Available in ten colors tailored to salmon, steelhead and trout and two body sizes, 1/4- and 3/8-ounce, Yakima Bait’s Vibric SST also comes with a single hook for replacement.
Mack’s Lure Smile Blade Spindrift Trout
MSRP: $3.99
Mack’s has combined their patented Smile Blade, Wedding Ring Crystals and the patent-pending VMCSpindrift hook to create an incredibly effective and innovative spinner. The Smile Blade creates immense wiggle and flash that trout can’t resist, while the strong, ultra-sharp hook and built-in swivel enticingly spins bait to induce more bites. This lure can be trolled or rigged to cast and is deadly for trout and other gamefish.
Seaguar Pink Label Fluorocarbon
MSRP Varies: $9.99 for 15-pound to $89.99 for 200-pound-test
Pink Label 100% fluorocarbon leader material is made from exclusive Seaguar Resins, leaving it soft and supple with superior tensile strength, abrasion resistance and minimal stretch. Above the surface, the subtle pink color enhances line visibility and below the surface, pink is the first color that disappears in the water column to maximize strikes. A portion of the proceeds from the sale of Pink Label are being donated to the National Breast Cancer Foundation, Inc.
P-Line XTCB and XTCB-8 Braid
MSRP: $14.99 for 150-yard spool of XTCB; $18.99 for 150-yard spool of XTCB-8
P-Line XTCB is a new braided line that features DuPont’s Teflon Surface Protector, for a line with more abrasion resistance that flows through the guides with less friction and allows for longer casting. Fishermen can also expect better knot strength than ordinary braids. XTCB is available in a standard version, which is predominately 4-carrier, and a deluxe version known as XTCB-8. XTCB-8 has all of the same great features but uses 8 strands of fiber during the braiding process, for a braid that is tight and compact, offers an ultra-smooth finish and retains its round shape with having a smaller diameter.
Acme Tackle Co. Kastmaster 1/24-ounce Lures
MSRP: $3.19
The Acme Kastmaster has been an icon in the fishing industry for decades, and now comes along the smallest Kastmaster in the lineup at 1/24 ounces. This new lure offers a slim profile for anglers needing a more subtle presentation, whether casting for stream trout or even vertical-jigging while ice fishing.
Big Al’s Winged Fish Flash
MSRP: $16.99
The new Winged Fish Flash features Mylar wings that have been attached and add more flash, sound and attraction to the popular inline flashers. Available in 6-, 8- and 10-inch sizes, this flasher features 15 UV-enhanced fish-catching finishes.
Silver Horde FLA-PEN
MSRP: $22
Manufactured by the same company that makes the Gold Star/Yamashita Hoochies, the uniquely designed FLA-PEN is now available from Silver Horde. The lure features an innovative blade positioned at the tail of the lure, which helps create a vortex wave motion behind the lure, mimicking the wave motion produced by live baitfish.
Luhr Jensen Hydro Vibe Hoochie
MSRP: $10.49
Featuring an acrylic bullet head, tinsel and vinyl combo skirt that sparkles and swims through the water to attract all species of gamefish, the unique design of this rig allows for increased vibration as water passes through the “vented” blade. Tests have shown that less speed is required to rotate the Hydro Vibe blade when compared to other solid blades, allowing the rig to be pulled at even slower speeds for maximum fishability.
Blue Fox Classic Vibrax
MSRP: $3.99-$5.99
The Classic Vibrax gets a new look in 2015 with flashy scale patterns and coordinated UV-tipped blades adorning the fabled flaw-free plating and low-frequency emitting two-part body. The hex-scale pattern adds realistic flash, while UV-finished tips reflect more light energy, strengthening the lures’ visibility. In all there are six new UV-enhanced colors to choose from.
Eppinger Devle Dog Spoons in Hammered Nickel
MSRP: $3.50-$12
Eppinger Manufacturing Company is now offering the award winning Devle Dog spoon line in a hammered nickel color series. These spoons are an excellent lure for the big rainbows and salmon that ply the wild waters of Alaska. The Devle Dog is available in the following sizes: ¼- to 3 ounces.
Luhr Jensen Kwikfish
MSRP: $5.49-$8.99
Long an Alaska classic, Luhr Jensen now offers a range of new colors to the 2015 Kwikfish line, including Silver Red Mamba, Silver Pink Mamba, Red Black Mamba, Metallic Blue Double Trouble, Metallic Green Double Trouble and Metallic Pink Double Trouble.
Storm Wiggle Wart/Storm Mag Wart 
MSRP: $5.49
Now with new colors for 2015, these are great lures for targeting finicky fish of any species, offering the legendary Wart side-to-side action at all speeds.
Yakima Bait Mag Lip 3.0
MSRP: $6.99
While new for this year, we got our hands on some test samples of the aggressive-diving Mag Lip 3.0 (3 inches in length) during last season and were so impressed we’ve also given the product an Editors’ Choice Award. The plug dives fast and can handle swift current speeds, up to 4 mph. As with the other sizes of Mag Lip plugs, the 3.0 develops an erratic, random skip-beat action proven to be deadly effective for a range of fish including steelhead, lake trout, salmon and more.
TUF-Line Tournament 8
MSRP: $29.99 for 150-yard spool
The new Tournament 8 from TUF-Line is an eight-carrier braid that delivers an incredibly smooth exterior finish, exceptional inherent body and supremely round profile. The line casts and handles effortlessly. Nano coating technology further refines Tournament 8 performance by creating a bond of nano particles resulting in a microscopic hydrophobic barrier, which reduces friction, helps increase casting distance and greatly extends the longevity of Tournament 8’s life.
Mepps Aglia Orange Platinum and Chartreuse Platinum
MSRP: $4.25 to $5.90
The classic Mepps Aglia is now available in brightly-colored, chip-resistant, high-visibility orange platinum or chartreuse platinum, giving anglers more choices to efficiently cover varied water conditions and appeal to wary fish. Available in sizes #0- through #5, with a single hook, plain treble hook or dressed treble hook.
Hot Spot Pro’s Choice Series Flashers
MSRP: $14.99
It’s all about UV these days and these six flashers offer that in spades, offering either glow-stripe or full-glow backs.
Rapala Scatter Rap Jointed
MSRP: $9.99
Building on the classic articulated body style, the Scatter Rap Jointed swims with an irresistible, seductive action, triggering strikes from otherwise uninterested or hesitant fish.