Adventures in Eye Care

http://www.visionsource-adventuresineyecare.com/

Dr Brian Cin and staff provide vision care services and products in East Anchorage. They offer lens and frames, contact lens, vision correction, and diagnose and treat eye diseases, eye conditions and vision problems. Like manyFish Alaskamagazine advertisers, Dr. Cin is an avid angler.

    Afognak Wilderness Lodge

    https://www.afognaklodge.com/

    If you’re looking for an Alaska travel deal, Afognak Wilderness Lodge offers one of the most unique experiences on the continent. The land & marine wildlife viewing/photography, sea kayaking and, of course, fresh & saltwater fishing expeditions are part of a fantastic nature-tour vacation.

      AK Trophy Expediters

      https://www.aktrophyexpediters.com/

      Nick has based the company around helping people with all their specific needs like fish storage, shipping out large moose antlers and meat, or getting your gear where it needs to be. They are here to help you enjoy your time in Alaska and not worry about the stressful stuff.

        Alaska Canoe

        http://www.alaskacanoetrips.com/

        Our Alaska Canoe & Campground home is close to the entrance of the Kenai Canoe Trail System, and the Kenai River so it did not take long until folks were asking us to help them get into the remote lakes and trails and also on the Kenai River in the hunt for salmon and trout.

          Alaska Kingfishers

          http://www.alaskakingfishers.com

          The Nushagak River is Alaska’s most prolific river for Alaska king salmon fishing and this river also receives huge runs of chrome bright chum salmon and sockeye salmon. All anglers are welcome, they offer Alaska fly fishing guides and conventional tackle guided fishing.

            Alaska Mining & Diving Supply

            Alaska Mining & Diving Supply (AMDS) is Alaska’s premier supplier of outdoor powersports products, and they’re proud to be a premier dealer for Can-Am, Evinrude, Honda, Jetcraft, Lowe, Ski-Doo, Sea-Doo, C-Dory Boats, Sea Sport Boats and Yamaha. They offer ATVs, boats, generators, metal detectors, mining equipment, outboards, snowmobiles and watercraft, and they service what we sell! They’ve been dedicated to satisfying their customers since 1976, and are looking forward to helping you find the perfect equipment for you.

              Alaska Outdoors TV

              http://www.alaskaoutdoorstelevision.com

              Tune in to watch as some of Alaska’s best outdoor enthusiasts team up against the challenges of the state’s rugged terrain and harsh conditions. Cameras capture the breathtaking images and scenery of some of Alaska’s most remote frontiers as these teams explore, hunt and fish in The Last Frontier.

                Alaska Performance RV & Marine

                http://www.alaskaperformancerv.com/

                Founded by Tim Anderson in 1997, AK Performance RV & Marine has provided service to RV and marine customers in the Anchorage Bowl. They offer a wide range of RV services, are the factory outlet for Bigfoot RV and are a factory authorized Cannon and Scotty downrigger repair center.

                  Alaska Premier Charters

                  http://www.wildstrawberrylodge.com

                  Guided fishing with Alaska Premier Charters is an awesome angling experience! Whether you’re a novice or extreme angler, you’ll appreciate their great guiding staff, top-quality sport-fishing gear and boats, and incredible sport-fishing action.

                    Alaska Sea Otter Sound Lodge

                    https://www.seaottersoundlodge.com/

                    Located 100 miles by float plane northwest of Ketchikan, the lodge is nestled in an isolated cove on the north side of Heceta Island in Sea Otter Sound surrounded by spectacular wilderness scenery! They give their fishermen & women a high-end self-guided fishing experience with the best in boats, fishing rods & tackle, even valet boat parking when you return in the evening.

                      Alaska Seafood Marketing Institute

                      http://www.alaskaseafood.org

                      Effective, precise management assures Alaska’s fisheries are productive, sustainable, clean, and healthy-as mandated by the Alaska state government. Since admittance into the Union as the 49th state in 1959, Alaska has served as a model of fisheries management around the globe. One reason for this is that Alaska remains the lone state in the nation with a constitutional mandate stipulating all fish “be utilized, developed and maintained on the sustained yield principle.”

                        Alaska Seaplanes

                        http://www.flyalaskaseaplanes.com

                        Alaska Seaplanes is the premier commuter airline of Southeast Alaska. Operating from a hub in Juneau, Alaska Seaplanes serves the markets of: Angoon, Elfin Cove, Excursion Inlet, Gustavus, Haines, Hoonah, Juneau, Kake, Klawock, Pelican, Sitka, Skagway, and Tenakee Springs on a year round basis.

                          Alaska USA Mortgage Company – Ken Scott

                          http://kenlscott.net

                          Ken’s goals are clear; he wants to help his clients achieve the dream of home ownership. He understands the rapidly changing market and the programs available. Ken has 20 years of mortgage lending experience and his client’s benefit from the best loans at the best rates.

                            Alaska Wild Gear

                            http://www.alaskawildgear.com/

                            Welcome to Alaska Wild Gear. “Where the locals shop”. Check out our website for t-shirts, hoodies, caps and knits with the latest designs and colors that change with the seasons.

                              Alaska’s Nushagak King Camp

                              https://www.kingcamp.com/

                              The “Nush” is Alaska’s most productive King Salmon river with runs approaching 100,000 fish annually (roughly 5 times the number of the better know Kenai River). Anglers routinely catch “a dozen a day,” and often many more.

                                Alaskan Adventures

                                http://alaskan-adventures.com/

                                The Holitna River Lodge is located 238 miles SW of Anchorage in the core of Alaska bush country and is on a spectacular waterway with hundreds of miles of river to fish and hunt from. They stage their fishing and hunting adventures from Holitna River Lodge. They are strategically located in the “Heart” of Alaska featuring a 2,300 foot runway for their Cessna 206 and Super Cub, 3 duplex cabins, 4 private cabins, 20 boats, a beautiful garden, and a big main lodge.

                                  Alaskan Fishing Adventures

                                  http://www.alaskanfishingadventures.com

                                  It’s the Kenai Peninsula where anglers go when seeking trophy-class fishing for salmon and halibut. More kings over 70 lbs. have been landed there than in all other parts of Alaska combined! Experienced, professional guides and world-class Alaska fishing that will literally take your breath away await you.

                                    Alaskan Wilderness Outfitting Company

                                    http://www.alaskawilderness.com

                                    Alaskan Wilderness Outfitting Company offers both guided and unguided trips to the pristine waters of Prince William Sound, the wild lakes and rivers of the Wrangell Mountains and the untamed wilderness of the North Gulf Coast. You choose the fish you want to catch and the accommodations you prefer, and we’ll make it happen.

                                      Alaska’s Bearclaw Lodge

                                      http://www.bearclawlodge.com

                                      This lodge is located in the Bristol Bay area near the southern boundary of the Wood-Tikchik State Park, the largest state park in the nation. They offer fishing trip packages for King Salmon, Silver Salmon, Sockeye Salmon, Pink Salmon, Chum Salmon, native Rainbow Trout, Arctic Char, Grayling, Dolly Varden and Northern Pike.

                                        Alaska’s Fish Tales Lodge

                                        http://www.alaskasfishtaleslodge.com

                                        Fishing the Neck Lake outlet silver salmon run is an experience every angler should have. The run is 50,000 fish strong and begins as early as mid-June! Our new cabins are located on the best hole of the outlet, and offer prime opportunity for fly and spin fisherman alike.

                                          American Maple Inc.

                                          http://www.americanmaple.com/

                                          American Maple Inc. is headquartered in Gardena, California and is a leading global manufacturer of fishing tackle and outdoor products. We have over 60 years of manufacturing and product development experience and currently manufacture more than 500 products under the Promar and Ahi USA brands.

                                            Angler West TV

                                            https://www.anglerwesttv.com/

                                            Since 2003, Angler West TV has brought relevant, interesting and informative fishing related programing to West Coast and national viewers.  With the highest ratings of any fishing show airing on the west coast, AWTV continues to deliver the type of programing that inspires viewers to get out there and go fishing themselves.

                                              Angler’s Alibi

                                              https://www.anglersalibi.com/

                                              Their location is remote – no roads or crowds…just unbelievable fishing, spectacular scenery, and an abundance of wildlife. Their years of experience (over 20 years in business) and guest/guide ratio (2:1) ensure plenty of individual attention, and an Alaskan fishing program tailored to your expectations.

                                                Aniak Air Guides

                                                http://www.aniakairguides.com/

                                                Aniak Air Guides offers the best in Alaska wilderness trips & adventures, wilderness float trips, a remote Alaska wilderness lodge, fishing, hunting, rafting, backpacking, and wildlife viewing. The best of Alaska!

                                                  AshBreez Boatworks

                                                  http://www.ashbreezboatworks.com

                                                  You can count on Ashbreez Boatworks. They are your partner for your boat repair and system installation needs.  Additionally, they will meet with you for professional consultations and always keep your wishes and needs the focus of their work. They’ll take time for you!

                                                    Beckman Nets

                                                    http://www.beckmanfishingnets.com/

                                                    Durable construction and functional design are built into every Beckman net. Produced for the discriminating fisherman, they use only the best materials including drawn aluminum handles, super-strong reliable hoops, and the finest high-tech net materials.

                                                      Beluga Lake Lodge

                                                      http://www.belugalakelodging.com/

                                                      We offer a variety of lodging accommodations to fit every need and budget! Whether you are in Homer for business or pleasure, our friendly and professional staff are happy to accommodate you accordingly.

                                                        Bent Prop Lodge

                                                        https://www.bentproplodge.com/

                                                        Catch chrome Kings in June from our remote lodge on Shulin Lake. Choose from a bounty of choices in July or join us in Iliamna in the fall for trophy rainbow fishing. Custom trips can be either all-inclusive or self-guided. Drop-offs to prime fishing and hunting spots are available! Your adventure starts here!

                                                          Big Dan’s Fishing Charters

                                                          http://www.bigdansfishing.com/

                                                          Big Dan’s Fishing Charters offers salt water fishing for halibut, salmon, rockfish, and lingcod. They have an excellent reputation and customer return rates are high. They offer full day halibut/salmon charters and also long-range halibut/salmon/rockfish charters.

                                                            Bissell Insurance Agency

                                                            http://www.bissellinsuranceagency.com

                                                            Bissell specializes in fishing-related business insurance. They’re an independent agency with over 40 years of experience representing many different insurance carriers. They’re dedicated to providing the most competitive pricing available with efficient personal customer service.

                                                              Black Hills Ammunition

                                                              http://www.black-hills.com/

                                                              They supply all match 5.56 ammunition for the US Military’s Service Rifle Teams and provide specialty ammunition for specific military operations. Their success also hinges on providing reasonably priced .223 and Cowboy Action ammunition in more calibers than any other company. Serious shooters use Black Hills Ammo.

                                                                Bottom Line Charters

                                                                http://www.bottomlinecharters.us/

                                                                Bottom Line Charters is a group of experienced US Coast Guard licensed charter operators who possess a life time passion for fishing. Their boats are custom designed 28? Alumawelds, powered by twin Mercury outboard motors. These vessels are Coast Guard inspected with enclosed cabins, toilet facilities, heated, and state of the art electronics for safe navigation and maximum fishing potential in Cook Inlet. Your trip with them will include bait, tackle, fish filleting and top-quality rods and reels. The charter runs 6 to 8 hours depending on the tide, weather, and package option. The waters of Cook Inlet provide world-class salmon and halibut fishing. The average halibut weights 25 pounds with many caught over 100 pounds.

                                                                  Bridge Seafood

                                                                  http://bridgeseafood.com/

                                                                  Overlooking Ship Creek, Bridge Seafood focuses on Alaskan seafood including salmon, halibut, rockfish, crab, shrimp, and oysters. All of their entreés are served with their smoked salmon spread, sourdough rolls and all-you-can-eat starter bar which includes tanner crab, smoked salmon and fresh salads.

                                                                    Bristol Adventures

                                                                    https://bristoladventures.com/%20

                                                                    They open the door to locations so exhilarating and so unimaginable, you have to experience them to believe them. Getting there is worth the trek. They make it easy; you’ll earn bragging rights, and take home tales that will inspire and amaze. These life-changing experiences become a part of your fabric—stories and adventures you’ll want to share, whether it’s for renewal, escape, adventure, or reward.

                                                                      Caddis Waders

                                                                      http://www.caddiswaders.com

                                                                      When you live or work around water as much as we do, you develop the deepest understanding of comfort and warmth. Caddis designers are more than “designers.” They’re anglers, hunters, sportsmen and women that spend as much time in the field as they do the office.

                                                                        Clackacraft Drift Boats

                                                                        http://www.clacka.com/

                                                                        For over 30 years,ClackaCrafthas been producing drift boats for Professional Fishing Guides and Anglers alike. Engineered to last alifetime, our fiberglass drift boats are skillfully built by true craftsmen from state of the art materials and ever-evolving technology.

                                                                          Club Paris

                                                                          http://www.clubparisrestaurant.com/

                                                                          If you’re one who appreciates some of life’s finer pleasures, then make it a point to visit Club Paris and treat yourself to a huge mouth-watering steak, char-broiled to perfection and unequaled in tenderness and flavor. Only the finest fresh beef is used and all steaks are individually cut and aged on the premises. We are noted for our fresh Alaskan seafood, as well, featuring Halibut and Red King Crab, the finest crab available.

                                                                            Daiwa

                                                                            http://www.daiwa.com/us/

                                                                            Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.

                                                                              Dave Fish Alaska

                                                                              http://www.davefishalaska.com/

                                                                              Located in Talkeetna, they offer custom overnight fish and float trips for those who want to experience Alaska’s river fishing at its best. Their day trips cover several miles of many local streams. Their guides are experienced in both fly & conventional fishing, so let them know your preference and they will take care of you. Fly-fishing lessons are available for the beginner or novice fly fisher.

                                                                                Dewey’s Cook Inlet

                                                                                https://www.deweysmarine.com/

                                                                                Alaska’s largest marine dealer, Dewey’s is your one-stop shop for Yamaha outboards, EZ Loader trailers, HewesCraft, Duckworth, SeaArk, G-3, Lund and River Hawk boats. For more than 50 years now, Dewey’s has been serving Alaska’s boating crowd and continues to lead the way, specializing in only the best marine products. Located in Anchorage at 311 E. 76th Avenue.

                                                                                  Discover Kodiak

                                                                                  http://www.kodiak.org/

                                                                                  The Kodiak Visitor Information Center, located at 100 Marine Way at the Ferry Terminal, is the place to go to discover how to make the best of your time in Kodiak.

                                                                                    Eagle Claw / Wright & McGill Co.

                                                                                    http://www.eagleclaw.com

                                                                                    Founded in Denver, Colorado in 1925, the Wright & McGill Co. is solely owned by Lee McGill. They continue to manufacture all of their world-famous fishhooks in Denver, Colorado and are extremely proud to be the only brand of fishhooks Made in the USA! They are proud stewards of a 90+ year American legacy and the most recognizable brand name in all of fishing.

                                                                                      Eagle’s Eye Vacation Rentals

                                                                                      http://eagleseyevacationrentals.com/

                                                                                      This property is very conveniently located in the middle of the Kenai Peninsula. Just minutes away from the small town conveniences such as restaurants, groceries, etc., Eagle’s Eye Vacation Rentals is a great base accommodation for your whole Alaskan vacation. From halibut and salmon fishing to white water rafting to bird watching, guided or not, this is it! You could be just about any where on the Kenai Peninsula and do just about anything you can dream of with very little effort and minimal time frames.

                                                                                        FisheWear

                                                                                        https://fishewear.com/

                                                                                        FisheWear was founded in 2015 by Linda Leary in Anchorage, Alaska. Their team creates comfortable, functioning clothing for women that fit and are fashionable- allowing for confidence on any adventure!

                                                                                          Frigate Adventure Travel

                                                                                          http://frigatetravel.com/

                                                                                          Kate & Justin are fishing guides in Alaska, Oregon, and Southern Baja. They love fishing, hunting, and their yellow lab, Kada. Their travels have taken them around the world, and utilizing those experiences they work to provide the best guided trips, travel planning, and logistics possible. Join them on one of their adventures and see why they’re such a great team.

                                                                                            Garmin International

                                                                                            http://www.garmin.com/en-US/

                                                                                            With inReach satellite technology from Garmin, you can send and receive messages, track and share your journey and — if necessary — trigger an SOS to get emergency help from the 24/7 global monitoring center.

                                                                                              Grundéns

                                                                                              https://shop.grundens.com/

                                                                                              Grundéns makes gear for people with passion for fishing, manufacturing water-repellent garments to withstand the forces of nature – keeping all men and women warm, dry and safe when doing what they love.

                                                                                                Hewescraft

                                                                                                http://www.hewescraft.com/

                                                                                                The experience, technology, and craftsmanship of their 125 current employees have made their all-welded, heavy gauge aluminum boats the benchmark for fishing vessels everywhere. Hewescraft boats are often copied, but never reproduced.

                                                                                                  Hi-Point Firearms

                                                                                                  https://www.hi-pointfirearms.com/

                                                                                                  Value means offering the most gun for the dollar, and Hi-Point proudly delivers. Their semi-automatic handguns and carbines are available in several calibers. Hi-Point firearms are 100% American-made from top to bottom and are very affordable.

                                                                                                    Highway 3 Angler

                                                                                                    https://www.highway3angler.com/

                                                                                                    Highway 3 Angler LLC is a fly fishing guide service operating in the Susitna Valley. They offer full-day fly fishing float trips, half-day walk and wade fly fishing trips on their home waters on the east side of the Susitna River. Target species include rainbow trout, grayling, coho salmon, chum salmon, and pink salmon.

                                                                                                      Honda Motor Co.

                                                                                                      https://www.honda.com/

                                                                                                      Honda believes in The Power of Dreams. But believing isn’t enough. As Soichiro Honda said: “Action without philosophy is a lethal weapon; philosophy without action is worthless.” 

                                                                                                        Icy Bay Lodge

                                                                                                        http://www.icybaylodge.com/

                                                                                                        Virtually inaccessible to anyone else, Icy Bay Lodge is located 60 miles from the town of Yakutat and any other lodges. They are truly remote and raw Alaska. The only other folks you see all week are other guests from the lodge!

                                                                                                          Icy Strait Lodge

                                                                                                          https://icystraitlodge.com/

                                                                                                          They have been introducing guests to the wonders of Chichagoff Island Since 2000. They strive to provide guests with all the comforts of home while getting to experience Alaska at its best. The Icy Strait Lodge is located in a very beautiful area of Hoonah and operates year-round.

                                                                                                            KastKing

                                                                                                            https://www.kastking.com/

                                                                                                            Whether it’s fishing for freshwater panfish or hunting sharks in the deep blue sea, anglers can count on tested and proven KastKing® products for reliability and top performance.

                                                                                                              Kenai River Suites

                                                                                                              http://www.kenairiversuites.com

                                                                                                              Kenai River Suites is located in the heart of Soldotna! Not only do you have your very own private riverfront fishing & lodging but they are walking distance to shopping, restaurants & the beautiful Soldotna Creek Park. There are 9 two-bedroom suites boasting and a beautiful one-bedroom ultimate Jacuzzi suite. This room has a Jacuzzi tub in the bedroom with French doors so you can lie in bed & look out at the gorgeous glacier-fed Kenai River. All units have a full kitchen with everything you need & a nice cozy living area to relax in after a long day fishing or exploring the Peninsula!

                                                                                                                Kincaid Grill

                                                                                                                http://www.kincaidgrill.com/

                                                                                                                In January of 2003 Chef Al’s dream came true when Al along with his wife Raine opened Kincaid Grill. Their motto is fine dining without the attitude and their food is phenomenal.

                                                                                                                  King Salmondeaux Lodge

                                                                                                                  http://www.kingsalmondeauxlodge.com

                                                                                                                  King Salmondeaux Lodge is a fisherman’s dream come true. Located at mile 26.5 of the world-famous Kenai River, and featuring over 700 feet of prime river frontage, this is the place where world records are set. The lodge currently consists of five beautiful riverside cabins, four roadside cabins and two new deluxe cabins.

                                                                                                                    Kodiak Combos

                                                                                                                    http://www.kodiakcombos.com

                                                                                                                    Our world-class Kodiak Island hunting and fishing is located in Old Harbor, Alaska, notably one of Alaska’s best king salmon and halibut fishing destinations and definitely one of the world’s best places to hunt Sitka black-tail deer and sea ducks like king eider. The secret is out!

                                                                                                                      Kodiak Legends Lodge

                                                                                                                      http://kodiaklegendslodge.com/

                                                                                                                      Kodiak Legends Lodge takes the definition of luxury fishing lodges in Alaska to a whole new level. Complete with welcoming accommodations, scrumptious homemade meals, tons of activities, expert guides, and all the fishing equipment you need, it sets the scene for an incredible experience.

                                                                                                                        Korkers

                                                                                                                        http://www.korkers.com

                                                                                                                        Korkers designs, develops, and distributes all-terrain footwear featuring patented adaptable traction so outdoor enthusiasts can optimize their traction performance for every terrain and weather condition both in and out of the water.

                                                                                                                          LeeLock Anchor Systems

                                                                                                                          http://www.leelockas.com

                                                                                                                          LeeLock Anchor Systems is located in Ferndale, WA. “All the materials I use come from the US, and the products are manufactured and assembled right here in the shop. It’s very important to me that LeeLock Anchor Systems and accessories are made in the USA.” Eric Jungblom, owner.

                                                                                                                            LEM Products

                                                                                                                            https://www.lemproducts.com/

                                                                                                                            They deliver high-quality meat processing and jerky making equipment and supplies to the do-it-yourselfer outdoorsman and home processor at a competitive price. Their wide array of products allows the home processor to make delicious sausage, jerky and other meat products, all the while controlling the healthy content of the foods they provide for their family and friends.

                                                                                                                              Leonards’s Landing Lodge

                                                                                                                              http://www.leonardslanding.com

                                                                                                                              The waterfront location of Leonard’s Landing Lodge is dominated by the view of the spectacular Wrangell-St. Elias Mountains that stretch from West to East just north of Yakutat, Alaska. Yakutat is located on MontI Bay along the south side of Yakutat Bay not far from where it cuts in from the Gulf of Alaska.

                                                                                                                                Log Cabin Sporting Goods

                                                                                                                                http://www.logcabinsports.com/

                                                                                                                                Log Cabin Sporting Goods is the leading supplier of sporting goods on Prince of Wales Island since 1996. On your next trip to Prince of Wales, let Log Cabin outfit your next fishing, camping or hunting expedition. They are proud to supply you with every outdoor amenity required to fulfill your trek.

                                                                                                                                  LUV 2 FISH Vacation Rentals

                                                                                                                                  https://www.vrbo.com/1544382

                                                                                                                                  Life is beautiful and the fishing’s great on the Kenai River. To make the most of your time in Alaska and truly enjoy the State’s many attractions, a comfortable place to rest, is a necessity. Bob and Ronica, father and daughter, offer their homey and relaxing river-front home for your use. Enjoy the Captain’s Quarters, the Trout House and/or the Scenic Riverfront Room as your Kenai River base.

                                                                                                                                    Major Marine Tours

                                                                                                                                    https://majormarine.com/

                                                                                                                                    Major Marine Tours offers world-class wildlife and glacier cruises to two of the most beautiful places in Alaska: Kenai Fjords National Park and Prince William Sound. They are a locally-owned, family company celebrating over 25 years of sharing the beauty of Alaska with their guests. See tidewater glaciers, stunning scenery, whales, and abundant wildlife from their cruises departing from the scenic harbor towns of Seward and Whittier.

                                                                                                                                      Man Gear Alaska

                                                                                                                                      http://mangearalaska.com/

                                                                                                                                      Man Gear Alaska, LLC is a small family run partnership. They do believe that it is still possible to maintain a manufacturing facility in the U.S, and strive to keep goods made in America; at this time still made in Alaska. Their goal in manufacturing these holsters is to provide a rugged, high quality, handcrafted product, with real people whom the consumer can contact for questions.

                                                                                                                                        Mantus Anchors

                                                                                                                                        http://www.mantusmarine.com

                                                                                                                                        Designed to set in very hard or grassy bottoms, the Mantus Boat Anchor has been extensively tested against the competition and will provide you with the best performance, guaranteed. No other boat anchor on the market can set as rapidly, reliably and securely.

                                                                                                                                          McFarland’s Floatel

                                                                                                                                          http://www.mcfarlandsfloatel.com

                                                                                                                                          Located on Prince of Wales Island in Southeast Alaska,two miles by water from the town of Thorne BayMcFarland’s FLOATEL is accessibly remote. You willarrive by float plane, boat or car. Jim & JeannieMcFarland will assist you with travel ideas.

                                                                                                                                            Mepps®

                                                                                                                                            https://www.mepps.com/

                                                                                                                                            Mepps® is a French acronym for Manufacturier D’Engins De Precision Pour Peches Sportives. In English… Precision Equipment for Sport Fishing.