A Century Strong On The Water
Grundéns believes that fishing feeds all of us physically and emotionally. It is our livelihood, but more importantly it’s our passion. Fishing is about the respect for nature and its elements, the thrill of the catch, as well as the greater journey and the stories we bring back.
Born 100 years ago in a small Swedish fishing village, Grundéns was founded to protect North Sea fishermen from the harshest conditions. Forged by generations braving the Bering Sea and Scandinavian waters, we equip those who fish to live and live to fish with the tools to endure, perform, and stay safe.
Built on trust and respect for the ocean – both as a provider and a force to be reckoned with – Grundéns is a badge of honor for those who get the job done when it matters most.
We make gear that protects people – because of that, we set relentlessly high standards to back our products by. We hold ourselves to those high standards as we continue building Grundéns as a leader and premium apparel provider in the fishing community.
We have developed and manufactured high-quality rainwear and protective clothing for generations. The functionality of our waterproof clothing has been proven across the world in the toughest environments known to man – confirming our philosophy of providing guaranteed products.
We honor our heritage and those who fish to live through a culture bred of hard work and dedication to commercial fishermen; and we celebrate those that live to fish by sharing a passion for the sea and obsession for fishing recreation. And we take pride in producing gear that is laced with the DNA of a 100 years of fishing tradition.
Grundéns
We Are Fishing
