Mack’s Lure Cha Cha Sockeye Rigs 
MSRP: $3.39
The Cha Cha Sockeye Rigs from Mack’s Lure feature a 72-inch 20-pound-test leader, double red 1/0 hooks with High UV beads, High UV and Glow Squid bodies, plus High UV and Glow Smile Blades for additional attraction and movement. And don’t let the name fool you, these will produce on kings and silvers as well as sockeye, whether trolled, back-bounced, back-trolled or drifted.
Hot Spot Flashers 
MSRP: $14.95
Designed for fishing deep on dark overcast days for salmon, this new Metallic Blue UV on Black flasher from Hot Spot Lures is sure to keep you in the fish, no matter the depth or the conditions.
Blue River Designs Soft Milking Eggs 
MSRP: $3.50 per 20 pack soft milking eggs (3-, 4-, 6-, 8-, and 10-mm size options), $4.25 for 3 tied flies
Alaska steelhead, salmon and trout anglers will love these egg imitations, which are much softer than beads or glue-gun eggs, meaning your quarry is that much more likely to hang on long enough for the angler to strike. The eggs come in 17 different colors, including four “dying” egg colors with a mottled look and four opaque “dead” egg colors. Sizes range from 3mm single eggs to large three-egg clusters and 10mm singles.
Yakima Bait Lil’ Corky Cluster 
MSRP: $3.99 (10 count)
Worden’s iconic Lil’ Corky has been joined by the newly developed Lil’ Corky Cluster, a buoyant imitation egg cluster primarily intended for salmon, steelhead and trout fishing in streams and rivers. The Lil’ Corky Cluster, or “Corky Cluster,” comes in three sizes and 30 different UV finishes.
Lazer TroKar TK440 Siwash Hook 
MSRP: $17.99 (quantities vary by size)
The TroKar TK440 and TK440B (barbless) are two new open-eye siwash hooks designed to give anglers the option to replace trebles on their favorite lures, spoons and jigs. The siwash hook comes equipped with a high-carbon steel wire that undergoes multiple tempering processes to ensure a super strong hook with an eye that closes under reasonable pressure. The TroKar Siwash is configured with a wide gap and a geometrically correct bend, which ensures a solid hookup.
Danielson Jig Heads 
MSRP: $3.99
These outstanding jig heads, ideal for Alaska salmon and steelhead, now come with a Matzuo Sickle hook in addition to the original 90-degree jig hook, adding even more versatility for anglers.
Mepps Comet TRU-V Spinners 
MSRP: $4.60-$6.40
Mepps Comet TRU-V spinners feature a blade and body painted with UV-enhanced colors that are proven fish catchers. Each blade features a dot pattern that provides maximum contrast at varying depths and light conditions.
Silver Horde Gold Star #2 Kingfisher Lite Spoon 
MSRP: $6.40
The new Gold Star #2 Kingfisher Lite Spoon imitates a startled or wounded bait fish and is perfect for anglers targeting large fish that are feeding on small baits. Available in a variety of colors, including the combination of Double Glow and UV-enhanced coatings, it features saltwater-resistant welded rings and sharp hooks.
Luhr Jensen Kwikfish 
MSRP: $8.49
The Luhr Jensen Kwikfish are now offered in a pair of brand-new colors, both featuring UV Bright finish technology. The new colors are Blazin’ Blue/Pink and Blazin’ Purple/Pink and each is available in sizes K9X through K16. Another new finish—a top finish for fishing in clear-water conditions—is the Red Craw, which is available in K9X and K11X for steelhead and large rainbow trout. Red Craw Kwikfish in either size retail for $6.49.
Luhr Jensen Hydro Vibe Extreme Salmon Trolling Spinners 
MSRP: $8.39
Featuring a completely unique vented blade design as well as saltwater-compatible premium VMC Perma Steel hooks, these new trolling spinners designed for salmon fishing are available in 8 top finishes, including brass and nickel blades for kings and silver salmon.
Storm ARASHI Series Crankbaits 
MSRP: $8.99
Put through rigorous testing, the Storm ARASHI (a-ra-shee) series is all that and more. Anglers can choose from three new lures in the series including the Storm ARASHI Silent Square 3 and 5, ARASHI Rattling Flat 7 and ARASHI Rattling Deep 10 — all of which come equipped with circuit-board-style lips, a free-moving self-tune line tie system and premium Black Nickel VMC hooks. The new ARASHI series of lures from Storm is the jack of all cranks.
P-Line Double Squid Skirt 
MSRP: $3.99
The optimum lure for saltwater applications: halibut fishermen will use the bait to add life to their favorite jigs and bait rigs, while trollers can create clone-like lures by simply inserting lead into the head and adding their favorite leader and hooks. 10 colors, 5 of which are glow models.
Hevi-Beads Salmon/Steelhead Kit 
MSRP: $43.99
Included are 24 ceramic 10mm beads and 24 10mm fractured-glass Ultraviolet (UV) beads; 30 HEVI-BANDZ, perfect for pegging your beads and strike indicators or for adding weight to your existing setup without untying your rig; the BEAD-IT Tool, for pulling material through any fishing lure, bait or bead; and finally, an assortment of surgically-sharpened TroKar octopus hooks.